BMW and Mercedes-Benz Competition Outsold in Market Share in China 2010

BMW outsold Mercedes-Benz may have worldwide in 2009, but two German automobile manufacturers both compete for the largest luxury brands in the Chinese market. Currently, thinks BMW title. In the past six years its market share in China increased 16 to 23 percent, but BMW is not resting on our laurels. At the Beijing Auto Show, CEO Norbert Reithofer announced that the company increased its sales forecast for 2010 (including BMW, Mini and Rolls-Royce cars) by 20 percent, a total of 120,000 units face. In contrast, BMW sold 90,500 cars in China in 2009.

New vehicles adapted to the Chinese market – as a new long wheelbase 5-series sedan – BMW will probably help to achieve this goal, but the automaker sees growth potential in the long term. Reithofer believes his company can build up to 300,000 cars per year in China, partly because of the extensive joint venture with Brilliance Automotive Holdings. BMW is expanding its existing facility in Shenyang, China, which builds 3 – and 5-series line, but is also building a second unit that can build X1 crossover market. Daimler was a little less forthcoming with specific objectives for the Chinese market strategy, but said the plan to simply outselling BMW in 2011.

The automaker believes that the number of products designed exclusively for Chinese customers, helping propel him to the top sales lists. In addition to launching a new range of heavy trucks to commercial customers, Mercedes-Benz will launch electric cars eventually developed in collaboration with the Chinese automaker BYD, and longer wheelbase C-Class sedan. Of course, these plans for hegemony assumed another German rival – Audi – unable to turn around its fortune in China. Although a major luxury brand in the market over the past 20 years, Audi, its market share slip in the last six years and 66-46 percent. In the event that a new company or upcoming A7 A8L Fastback resonate with Chinese customers, BMW and Mercedes both have their work cut out for them.